Zoia Sciences is managed by Founder and CEO John Frye, a former Green Beret and Special Operations Medic with a deep passion for optimized living and functional health. His strategy for personalized medicine draws on insights gained from both tactical and clinical experiences in the healthcare industry. Having personally navigated through complex health issues over the years, he understands the need for a more personalized approach to healthcare. That’s why he operates the company with a patient-centric philosophy, believing that knowledge is power and with the right tools and strategies, one can significantly improve quality of life.